Today, Gower Salt Marsh Lamb was recognised as the UK’s first new Geographically Protected food since the creation of the scheme on 1st January 2021.

Gower Salt Marsh Lamb is recognised for its distinctive flavour and quality – and that comes from the fact that the lambs must be born and raised on the salt marshes of the Gower Peninsula.

The animals must spend 50% of their lives grazing on the marshes – where ample samphire, sorrel, sea lavender and thrift grow.

The lamb has won numerous awards since it was first marketed in 2004 – including three Great Taste Awards.

Alicia Kearns, MP for Rutland and Melton, Chair of the All-Party Parliamentary Group on Geographically Protected Food and Drink, said:

“I’m delighted to see the delicious Gower Salt Marsh Lamb be registered as the UK’s first new Geographically Protected Food.

“The UK is home to some of the world’s highest quality food and drink – with farming standards that are second to none – in terms of animal welfare and the standard of meat produced by our livestock.

“I can’t wait to see the UK’s GP label on Gower Salt Marsh Lamb very soon – and to tuck in to some delicious Welsh lamb!”